Discover Best Practices to Grow Your Global Sales

Download a Retailer's Guide to Global Conversion

What's inside?

Some of the topics we cover include:

    • The pareto principle
    • Deciding which market to target and why
    • Considering the data
    • UX
    • The difference a local server makes
    • The importance of good translations
    • Seasonality
    • Pricing for new markets
    • Shipping concerns
    • Maintaining sustainable conversion and profitability
    • Payment methods
    • Fraud challenges
    • The easy wins
    • Hiring vs outsourcing conversion specialists

Successful Global Conversion

Successful cross border conversion presents a set of complexities unique to each new market. Retailers aware of the difficulties of online conversion at a local level will know these issues multiply when applied to the broader international landscape. There are countless articles on the art of conversion, so rather than present a similar overview about clickable buttons, going mobile, and the contentious issues of above the fold versus infinite scroll, let’s dive a little deeper into the fundamentals that drive success in improving cross border conversion.