Market and innovation review Q1 2019
2019 has already seen sweeping change in the world of retail, much of which is being driven by innovation across the eCommerce value chain. Brands and retailers are racing to meet the evolving demands of an always-on customer base, and those that are connecting online and offline shopper journeys via quality experiences are winning – and winning big.
The global opportunity continues to grow at an astounding pace. New markets are emerging, bringing with them a host of new challenges in adapting to meet local shopper preferences. All the while technologies are evolving to both anticipate and, in some cases, catch up with shopper behaviour.