The Middle East continues to be a largely untapped market for cross-border eCommerce. This region comprises several highly urbanized areas which are being developed by local governments for a digital future.
These economies were built on oil, but as they move forward, are seeking to diversify into other industries. eCommerce is earmarked as one industry with significant potential for growth. Each country’s governments are investing in the development of mobile user penetration, logistics and infrastructure, signaling that these emerging markets are primed for exponential growth.
Focusing on the most promising emerging markets such as Kuwait, United Arab Emirates (UAE), Qatar and Saudi Arabia, this whitepaper offers insight into factors for retailers considering cross-border opportunities in this region.